16 October 2008
New: health-promoting vending machines!
The new government campaign on healthy lifestyles was launched on October 11 by Health and Social Services Minister, Dr. Yves Bolduc. Under the theme "Quebecers love life!", the dynamic campaign aims to get people interested in healthy eating and physical activity. A series of TV and print ads invite Quebecers to reinforce their healthy habits. Complementary activities targeting specific groups will be carried out in certain areas.
