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11 October 2008

Minister Bolduc kicks off government campaign on healthy lifestyles

The new government campaign on healthy lifestyles was launched on October 11 by Health and Social Services Minister, Dr. Yves Bolduc. Under the theme "Quebecers love life!", the dynamic campaign aims to get people interested in healthy eating and physical activity. A series of TV and print ads invite Quebecers to reinforce their healthy habits. Complementary activities targeting specific groups will be carried out in certain areas.

Press release (in French)

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